Netflix Snack Packs
We love eating movie snacks and being able to mix our favorites all together. Now we can bring that experience home and mix up our snack choices.
The Problem
Though streaming services provide wide variety of movie options that have substituted going to the movie theater, what is missing from the experience is the concession stand.
The Idea
Netflix will release your favorite concession snack packs for you to enjoy along your favorite movies and shows.
It consists of an arrangement of popcorn or nachos with toppings to mix
Ingredients vary depending on the type of pack
New packs will chosen based on consumer data
These packs will allow for a sensational experience, allowing Netflix to connect with its users by all the five senses
The Campaign
Product-focused ads that will mimic a movie release.
Movie trailer commercial ads.
Movie poster ads will live in websites that are currently often visited by our target: Gen Z - Millennials & Kids of Millennials. Ages: 15 - 40.
Socials: Youtube, Instagram, Twitter etc.
News Channels: CNN, NYT, FOX
Cooking Sites: Tasty, All Recipes, Delish
They will also be included as static and animated ads in social media.
In-Store Concession stand. Netflix will place its new products on a concession-style-like stand in order to promote the launch.
Netflix Mix
Now that I have my snack and am ready to watch something, I don’t know what to choose and end up spending an hour trying to decide.
Netflix Mix is a movie & TV show generator app that will help you decide and spend more time enjoying and snacking.
Team:
Michele Mardorf - Art Director | Alyssa Sanchez - Copywriter