Dreamy by Lana Del Rey
Lana Del Rey’s ethereal dreamy sound can put anyone at peace. Drift into REM sleep and build your own oasis in your bedroom with a furniture line that will also bring you down-to-earth.
The Idea
A furniture line by Lana Del Rey partnered with West Elm.
Why West Elm:
They are a higher-end store that produces natural & ethical furniture. Their motto is “Good for people. Good for the planet. Good for you. Today, 60% of our products support at least one of our sustainability initiatives.”
Target Audience:
Millennials 23-38 who think Adulting is hard, and want to sink into a dream. The line will be gender neutral and hope to attract those who love vintage, glamor, indie, natural as a mood.
Create a world where you can dream while you’re awake. Feel as light as a cloud, but dream as deep as the earth. The sounds of velvet and satin will soothe your mind. The warmth of wood and clay will feed your soul. A bedroom oasis awaits you.
Dreamy Land: A Multi-Sensory Exhibit
Enter the world of Lana Del Rey’s mind.
Rooms centered around each piece of furniture
Song, Materials, Smells
Interact with the furniture
Story of each piece artistically depicted
Able to scan and purchase
Locations: LA, New York, Miami
Instagramable
Series Content
Lana Del Rey Born To Die
Documentary series
About her career
Hidden truths of Lana’s life
A look inside her head
All told by Lana
Shot in her vintage style
Potential platform: Netflix, HBO Max, Amazon Prime
Episodes
Elizabeth W Grant
Lana dives into her childhood as Elizabeth growing up singing in a musical household with father Rob Grant.
Battling Her Demons
Confessions of a teen alcoholic, Lana shares her time in rehab and confronts false claims on her personality.
The Lost Albums
Lizzy Grant, aka Lana Del Rey, released two lost albums, promoting them at open mic nights.
A Secret Engagement
Smitten by Barrie-James O'Neill, Lana tells the real story of her engagement, and fling with Hollywood record producer.
Becoming Lana Del Rey
Elizabeth turned Lana on a trip to Miami Beach, moving into her new home in a manhattan trailer park.
A Mysterious Illness
Lana confesses she was sick for months on tour, sacrificing her unknown health problems for her fans.
Video Games
The song that started it all, how did Lana’s homemade video go viral?
Personal Passion
Everything Lana makes, she makes for herself, for the love of poetry, music, and art.