@glowuphq
Every show needs a social media launch, and this is what we did for Glow Up! MUAs (makeup artists) and all lovers of makeup will be excited and anticipating the show’s airing by being engaged and involved with this social media content.
The Launch Idea
Asked to launch an Instagram page for the show Glow Up, we created engaging content to help build the anticipation for the show’s airing.
The Glow Up Games
The people get to be the judge & MUA’s get to compete.
During this social media “season” MUAs can submit their work according to the challenges set every week.
Each submission will be posted for all to vote on who makes it to the next round, or who is sitting in the face off chairs.
There will be a final face off with all the winners of each challenge.
The one winner will be a contestant on the next season of Glow Up.
Social Media Caption:
Judges! Time to vote for which MUAs will make it into the Face Off round by liking the comment of your favorite mermaid look below. Good luck!
Social Media Caption:
DING DONG @justinemua You’ve made it into the final 10. You’re now in the running to be on the next season of Glow Up!
Social Media Caption:
Final Face Off contestants: @justinemua & @justbevbeaut Vote for your winner, like the comment with their name below. Good luck MUAs.
Social Media Plan
Hero
Judges Choice (IGTV)
The judges record themselves performing a challenge that has been on the show
They not only show, but explain in tutorial style, how they would have completed the challenge had they been a competitor
Hub
Judges Tips
Val Garland and Dominic Skinner will reveal what they look for when judging, how to critique, tips, and more.
We will give followers not only insider tips, but also make them better-informed voters of the #GlowUpGames
BTS
Post IGTV behind the scenes of show after the challenge, waiting to see who’s eliminated. We want to get to know the cast and have them share how they felt with their makeup looks.
Hygiene
Show Moments
Post reel of snippets of iconic moments in the show. We want these to be memeable and relatable showing the viewer’s favorite contestants and looks.
Transformation
Compilation reel video showing the model’s transformation from before the second challenge to after.
